All Eyes Logo
Keeping an eye on what’s next in fashion.
All Eyes is all about uncovering the freshest fashion trends straight from the streets. Described by Don’t Panic as “the world’s first fashion trend forecaster dedicated to spotlighting emerging trends at street level,” they work with major brands and retailers to decode what’s next. All Eyes captures the essence of London’s tastemakers - analysing real-time trends and delivering valuable insights to its clients.
They needed a bold, modern identity to match their mission - so I stepped in to craft a full design system, from branding and digital assets to web and social.
The Challenge
To develop a modern, recognisable brand identity, alongside a digital presence that communicates credibility, creativity, and trend expertise.
All Eyes Logo GIF
Eye Submark
Primary Logo on white
The Solution
🎨 Brand Identity & Logo - A contemporary wordmark and a refined colour palette, balancing editorial sophistication with a fresh, trend-forward edge.
📱 Social Media & Digital Assets - A set of custom Instagram templates that make their industry insights, expert commentary, and street-style imagery instantly recognisable.
🖥️ Website & UX Strategy - A clean, content-first Squarespace site designed to showcase All Eyes’ menswear and womenswear reports and introduce future membership tools.
📊 Interactive Trend Reports - Released quarterly, these include dynamic visuals, clickable insights, colour breakdowns, and data-driven analysis - wrapped in a cohesive visual system to maintain consistency across seasons.
🎬 Video Content & Branding - A full identity for All Eyes on Creators, their ‘behind-the-scenes’ IGTV series featuring fashion insiders, complete with a custom logo, ident, and motion graphics.
Extracts from All Eyes trend reports
Extracts from All Eyes Instagram feed
Artwork for white paper
THE Impact
📈 Revenue Growth
Achieved a staggering 400% revenue increase in Y2 (yes, four hundred!).
Achieved a staggering 400% revenue increase in Y2 (yes, four hundred!).
🌍 Global Reach & Team Building
Built a 45-strong global street team of photographers capturing on-the-ground trend insights from around the world.
Built a 45-strong global street team of photographers capturing on-the-ground trend insights from around the world.
👥 Expert Advisory & Partnerships
Established a powerhouse board of advisors with experience from WGSN, Amazon Fashion, House of Fraser, ASOS, Dorothy Perkins, 7 For All Mankind, M&S, and Stylus.
Formed strategic partnerships with UAL, Ravensbourne, Long Island University, and Pearson Business School.
Established a powerhouse board of advisors with experience from WGSN, Amazon Fashion, House of Fraser, ASOS, Dorothy Perkins, 7 For All Mankind, M&S, and Stylus.
Formed strategic partnerships with UAL, Ravensbourne, Long Island University, and Pearson Business School.
🤝 Collaborations & Press
Teamed up with brands like Google Pixel, Print One, and Seen It.
Featured in major press outlets including Thomson Reuters and Don’t Panic.
Teamed up with brands like Google Pixel, Print One, and Seen It.
Featured in major press outlets including Thomson Reuters and Don’t Panic.
📝 Content & Community
Launched the All Eyes Medium blog - reaching 60,000+ views and 28,000+ reads in it's first year, building a community around our insights from the get-go.
Launched the All Eyes Medium blog - reaching 60,000+ views and 28,000+ reads in it's first year, building a community around our insights from the get-go.
💡 Proof of Concept & Clients
Proved (beyond doubt) there’s a market for a fresh approach to trend forecasting.
Secured paying clients from day one - and continued to build a loyal customer base.
Proved (beyond doubt) there’s a market for a fresh approach to trend forecasting.
Secured paying clients from day one - and continued to build a loyal customer base.
'All Eyes on Creators' Ident
Episode of 'All Eyes on Creators', hosted by Emily Sui-Ying
The Result
A sharp, cohesive brand identity that led to increased recognition in the fashion industry and positions All Eyes as the go-to source for fashion insights, emerging trends and industry intelligence. Now their visual presence is just as trendsetting as the insights they deliver.
All Eyes Trend Report webshop - Landing Page
Services provided: Logo Design / Branding / Web Design / Graphic + Digital Design / Video Demo