Search Style profile page on mobile
The Beginning: Discover what the world is wearing, in real-time.
What began as a Final Major Project during my Master's degree evolved into SearchStyle - a multi-award-winning social network showcasing streetwear trends from 66 countries worldwide. Built from the ground up, the brand required a complete visual identity, from branding and digital presence to the website design, mobile experience, and digital and print marketing assets.
Business card design - Logo by Ali Hanson
The Challenge
With 95% of users accessing the platform via mobile, it was crucial to create a seamless, visually compelling platform that allows users to discover, share, and shop global street style while ensuring an engaging mobile-first experience.
A key feature was the Fashion Map, allowing users to discover real-time trends from different cities, so this also had to offer a dynamic browsing experience.
Fashion Map page on mobile
Profile & Search Style feeds on mobile
Navigation on mobile
Search Style upload button idle and active on mobile
The Process
UX Overhaul with General Assembly - Collaborating with UX students, we identified key issues:
📌 4 minutes to sign in via Instagram
📌 11 minutes to complete a profile
📌 High drop-off rates due to sign-up frustration
We implemented a streamlined on-boarding flow, integrating social/email sign-up, follow suggestions, and a guided walkthrough, reducing friction and improving user retention.
Graphics from Landing Page
Profile Page
The Solution
🎨 Brand Identity & Digital Presence - A bold yet refined visual language, incorporating contemporary typography and striking, high-contrast layouts to reflect the energy and diversity of streetwear culture.
📍 Fashion Map - A first-of-its-kind interactive map, allowing users to navigate real-time global fashion trends.
📌 Landing Page with Parallax Scrolling - Giving visitors an instant preview of the platform’s user-generated content while guiding them toward sign-up.
📱 Mobile-First Design - With 95% of users accessing via mobile, the site was designed to offer a fully responsive, intuitive experience, ensuring seamless navigation, uploads, and interactions.
👕 Community-Driven Engagement - The platform encouraged collaboration through user-generated content, fuelling an organic, fashion-focused social network.
Search Style's on-boarding process
Screens from upload and tagging process
Proposals for new Landing Page
The Impact
🌍 Growth & Reach
Built a global community with 5000+ users across 66 countries and over 14,000 social followers. Brand awareness took off through limited-edition merch, creative collaborations, and digital campaigns.
Built a global community with 5000+ users across 66 countries and over 14,000 social followers. Brand awareness took off through limited-edition merch, creative collaborations, and digital campaigns.
💸 Funding & Recognition
Closed a successful seed funding round and secured multiple grants - including wins from SEED Business Fund, Virgin’s Pitch to Rich, and the Creative Enterprise Awards.
Closed a successful seed funding round and secured multiple grants - including wins from SEED Business Fund, Virgin’s Pitch to Rich, and the Creative Enterprise Awards.
⚙️ Product & Experience
Streamlined the sign-up flow to get users uploading street style content instantly. Boosted engagement with interactive features like tagging and curated content feeds - building a space users actually wanted to spend time in.
Streamlined the sign-up flow to get users uploading street style content instantly. Boosted engagement with interactive features like tagging and curated content feeds - building a space users actually wanted to spend time in.
🤝 Collaboration & Exposure
Teamed up with brands like YR Store and The APT. Featured in press and invited to showcase at major tech events including Collision (New Orleans), Web Summit (Dublin), and Unbound (London).
Teamed up with brands like YR Store and The APT. Featured in press and invited to showcase at major tech events including Collision (New Orleans), Web Summit (Dublin), and Unbound (London).
Search Style Merch shoot by Annie Harmeston
The Result
SearchStyle gained international recognition and attracted a vibrant global community of fashion enthusiasts. The platform’s design successfully merged social networking, e-commerce, and street style discovery, setting a new benchmark for digital fashion innovation.
Now rebranded, The SearchStyle Collective continues to evolve. Follow the journey on Instagram.
With massive thanks to our amazing General Assembly UX Team - Hannah Vartanian, Sia Georgieva & Paul Woodley <3
Services provided: Branding / Web Design / Graphic + Digital Design / UX + UI